House History
I started House Strategy shortly after completing a decade-long leadership role at a global clinical and commercial organization. There, I watched work change for myself and for my clients. Meeting schedules became more punishing; inboxes and Teams messages more overwhelming; deadlines for impact more immediate.
The need for curiosity and creativity was through the roof. But the time for attention to it was dwindling. I saw my clients in need of a new way of work. One that gave them focused time to build strategy together and the actionable blueprints and customer validation to rapidly realize it.
That’s the work I do today. The House Call is founded in listening. It builds on what your team already knows, nimbly collecting ideas, hypotheses and experience. It convenes critical stakeholders to efficiently define key elements of strategy. And then builds a strategic blueprint with a bias for action and a focus on accountability.
House Strategy delivers with a commitment to helping you and your team reignite your collective, collaborative curiosity and deliver work you’re proud of. People come to House because they want an expert on their side. They come back to House because they want to be part of process that reveals their team’s strengths and ingenuity again and again.
Meet House
As an independent Strategic Consultant in Marketing and Commercial endeavors since 2023, I excel in guiding healthcare, technology and B2B companies and teams toward evolving capabilities, launching products, acquiring customers, and fostering loyalty.
My approach is firmly rooted in both behavioral science and customer-centric methodologies, ensuring that strategies are not only actionable but also accountable, integrating cutting-edge technologies for optimal impact.
Before I built House Strategy, I served as EVP and Managing Director of Technology and Data Solutions at Syneos Health from 2020 to 2023. My tenure was marked by pioneering programs aimed at advancing technology adoption and driving omnichannel strategies. Through strategic alliances and internal innovation, I spearheaded initiatives that seamlessly integrated cutting-edge technologies into clinical endeavors, fostering confidence and accelerating strategic objectives.
In my career, I've also led multiple innovation labs, launched blockbuster therapies in autoimmune and metabolic disease, and created brands that changed categories. I've worked deep in healthcare and far beyond it to keep learning and challenging the way we engage and support people facing complex decisions.
Importantly, I’ve had to opportunity to work with people truly leading companies like yours in workshops, strategic planning, customer engagement and product launch. I can't wait to do it again!
Flexible Team Model
Your experience with House Strategy can be an engagement with one trusted expert or a program with a more integrated team. In recent projects, we've brought core consulting, research, and brand toolkits to leading healthcare and technology brands as well as several just getting started in category.
Strategic Consulting
Digital/OCX, brand, innovation, analytics, change management
Innovative Research
Qualitative, AI/data-driven, HCP/patient, co-creation, behavioral science
Actionable tools
Brand guides, content maps, AI prompts, writing/editorial, podcasts, presentations