Making A House Call

Whether you need a dedicated SME or a nimble project team, House Strategy partners with brands to deliver compelling insights and actionable strategies. The way we do that is best attributed to an idea brilliantly captured by the strategist Bill Faust: "people tend to support what they help create." Said another way, participation is the fastest path to activation.

That idea shapes the way we work every day with start up, discovery, and alignment approaches that curate your team’s insights, bring forward new context, and ultimately create a shared, validated path forward.

The House Way

Although the details of each project will be different, four building blocks form our approach:

Untapped insight

Curation Quick Start

Your team is rich with ideas, experiences, and hypotheses from and for your customers. What they’re poor in is time. We use focused collaboration moments to collect years of perspectives in days, not months so that we can keep your teams on track while helping your strategy leap ahead.

Research fueled by behavior

The Validation Moment

Through primary and secondary research we quantify and qualify existing hypotheses and uncover new understandings of complex human dynamics. Armed with a deep understanding of behavioral motivation and the latest AI tools, we can quickly identify actionable insight.

A bias for action

Solutions Blueprint

Strategy starts with a why but quickly moves to how with actionable toolkits built to promote adoption and effectively advance projects. With a broad perspective on brand, digital and OCX strategies leveraged across industry and far beyond it, we’re also able to pinpoint the approaches and experiences to learn from and build on.

Integrating action with impact

Accountable Metrics

With a clear view to commercial impact, each blueprint is focused on metrics designed to illuminate both progress and production. Progress metrics open new perspectives in the funnel to smooth growth and optimize resources. Production metrics connect to commercially-valued measures of growth, loyalty and advocacy.

Brand Experience

Through House Strategy and over long careers, our principal strategists have worked with leaders and disrupters across industry

Pharma and Life Sciences

Abbott

Abbvie

Amgen

AstraZeneca

Biogen

Eli Lilly

Gelesis

Gilead

GSK

Insulet

Pfizer

Regeneron

Sanofi

Urogen

Healthcare
and Advocacy

American Heart

American Lung

American Massage Therapy Association

American Medical

American Society of Echocardiography

Calcium+CO

Hollister, Inc

Mental Health for America

Nationwide Children's Hospital

Ohio State College of Veterinary Medicine

Stryker

United Way

Y'all

Technology
and Business

Bed, Bath & Beyond

Big Lots

Capital University

Chicago Region

Columbus Partnership

Dynamit

Honeybaked Ham

MTV

Nationwide Financial

Ohio State University

PNC Bank

What Clients Say

"House quickly becomes the trusted advisor who can help her clients understand market context, competitive insights, and their own best strengths, empowering them in a virtuous cycle that furthers the interest of the brand and the team."

- Senior Strategic Partner

Making A House Call

The House Way

Brand Experience

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