Field Notes From A Career Spent Turning Strategy Into Motion
Eight rules. The small, stubborn truths that repeat across launches, rebrands, and research programs — patterns I've seen enough times to trust, and that you'll recognize the moment you read them. Follow along on LinkedIn — or scroll down to catch up on the ones you've missed.
House Rule #1
People Tend to Support What They Help Create
The strategy that gets built together is the one that actually moves. Here's why ownership beats agreement every time. Read it →
House Rule #2
Experience Cycles
Matter
The patterns hiding in your team's history are more valuable than any outside benchmark. But only if you know how to look. Read it →
House Rule #3
Experience Is Your Most Underused Accelerator
You hired smart people with deep expertise. The question is whether you're actually using it — or starting from scratch every time. Read it →
House Rule #4
Momentum
Leaks
Every strategy loses energy between the room where it was built and the work where it has to live. Here's how to stop the leak. Read it →
House Rule #5
Clues Beat
Answers
Every strategy loses energy between the room where it was built and the work where it has to live. Here's how to stop the leak. Coming soon!
House Rule #6
A Story Is
Always Worth It
Every strategy lives or dies by whether someone can tell it to the next person in the hallway. Here's why the story is the whole point. Coming soon!
House Rule #7
If It Takes Too Long to Explain, It Won't Happen
Complexity is where good strategy goes to stall. The ideas that actually get done are the ones that fit in a sentence. Coming soon!
House Rule #4
Momentum
Leaks
The best leaders don't ease up when things are humming — they know that's exactly when attention matters most. Coming soon!
About the Rules
The Rules I Learned In The Room
Over my career I collected rules. Not policies, but small, stubborn truths about how work actually moves.
While I have you ...
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