On The House Menu
The work we do at House lives at the intersection of insight and action — close to customers, close to the decisions that define brands, and close to the teams trying to make both move. We bring senior judgment to the moments that matter, and we don't leave until the path forward is clear.
The House Menu
1
Market Research and Customer Insight
We bring the customer voice to the moments that drive decisions. Through qualitative and quantitative research with physicians, patients, and payers, we uncover what people actually think — and build the action plans that tell you what to do next.
2
Brand Strategy and Messaging
The positioning, story, and message work that happens when the stakes are real — a first launch, a rebrand, a new category. We help teams find the language that's true, differentiated, and built to travel.
3
Omnichannel and Communications Strategy
How does the story actually reach people? We design the channel logic, sequencing, and journey architecture that turns a good strategy into a system — from 1:1 engagement to dynamic, responsive customer experiences.
4
Facilitated Decision-Making Sessions
We bring the evidence, the frameworks, and the right questions to the table — so senior teams can move from discussion to decision in a single working session. Fast alignment. Real work product. Lasting momentum.
5
AI Adoption and Modern Capabilities
Not vision decks about the future. The specific work of helping teams build AI-enabled tools, data-informed engagement models, and innovation infrastructure — in ways that are approachable and actually stick.
6
Commercial Strategy and Launch Readiness
We help organizations translate development rigor into repeatable commercial discipline, building the shared clarity — across brand strategy, market access, field readiness, and governance — that determines whether a launch succeeds before Day 1.
Examples of recent work
2024 was an exciting year for House Strategy. We had the opportunity to support clients in a range of programs from company-changing vision to customer-facing strategy. Every one was built on insight and focused on action. Here are a few highlights:
SMALL SHARE DISRUPTER
Completed brand development work with an interventional device set to bring a simplified product into an over-engineered space. Their streamlined solutions refine the approach to care and needed a story that went beyond the category-darling standards of performance to redefine value and even the meaning of innovation.
Work included:
Strategic blueprint
Full brand toolkit
Investor pitch tools
Field demonstrations
ACCOUNTABLE Cx BLUEPRINT
Worked with an innovative oncology company on an extended-release platform. Collaboratively built a full digital plan with internal and agency partners that force-ranked marketing ideas, sought to connect industry influencers, and delivered practical just-in-time digital content (triggered by behavior).
Work included:
Strategic blueprint
Commercially-accountable metrics
High velocity segmentation schema
NPI and 1:1 marketing strategy
AGENCY MODERNIZATION
Partnered with a leading independent communications group to innovate their value drivers
+ differentiate their products and services to fuel a next era of growth.
Work included:
Internal audit and SWOT
Competitive Index
Trend analysis
Board-level strategic plan
Phased action plan
Evolved GTM story
PRACTICE INSIGHT
Discovered key insights into changing HCP behavior in a fast-changing metabolic category. In primary research, determined the key factors that drive changes in care and tech adoption.
Work included:
Internal insight mining
Hypothesis workshop
Multi-level HCP recruit
Qualitative research
AI-partnered analyis
Insights presentation
RARE DISEASE RADAR
Worked with a rare disease innovator to improve digital experiences for HCPs, patients, and families. Focused on data-driven decisions and experience context.
Work included:
Competitive audit
SWOT analysis
Digital / OCX strategy
Accountable analytics
OCX content mapping
Social listening